Thursday, March 13, 2014

Group Marketing Officer job in Kenya

Group Marketing Officer (PFA/03/2014)

Company Description
: Our Client is Africa’s largest producer of steel roofing, and its sole producer of Aluminium Zinc coated coil, using a patented metal coating technology recognised as being world class.

Main purpose of the position:

  • To direct, manage and co-ordinate all marketing functions with the aim of standardization of marketing services across the Group.
  • To develop and implement marketing strategies, to improve current business, identify new market opportunities and ensure the effective development and promotion of the Safal Group and its products and services.
Reporting in to this position (designation and level)
  • Routine/Direct: Nil
  • Functional/Indirect: All Operational Marketing Managers
Key responsibilities:
  • Develop and implement a Group Marketing Strategy in alignment with Group Business VMOS.
  • To advise operational Marketing Managers to cascade Group Marketing Strategy after appropriate customization.
  •  Develop plans for advertising and marketing of the Group’s products to raise the Group’s market profile, brand equity, and increase sales.
  • Direct and manage the organization of promotional activities, ensuring that they are carried out efficiently, and within agreed budgets, to raise the profile of the Group and increase sales.
  • Direct, coordinate and manage all Group’s marketing plans and activities with other marketing managers and staff in the Group to ensure that the plans are delivered effectively.f. Direct and manage the Group’s marketing budget for marketing activities through the operational marketing teams.
  • Manage all internal and external requests for the development and provision of promotional activities.
  • Develop, co-ordinate and maintain stock of promotional material for issue to Group’s staff and customers.
  • Arrange visits and hospitality for senior customers and others to promote the image of the Group and its products.
  • Direct and manage the Group’s newsletter and all other internal communications.
  • Direct and manage and maintain the Group's website.
  • Direct and manage and maintain all Groups’ branding and associated activities.
  • Manage and co-ordinate the recruitment, selection, and development of suitably qualified marketing managers in the operations in conjunction with the relevant business head.
  • Develop and manage a Group Marketing Knowledge Centre where all press releases, competitor information and marketing articles can be stored and accessed electronically.
  • Manage the articulation of product and service offerings and key benefits to be utilised by sales and marketing teams.
  • Leverage the Group’s business competitiveness by developing competitive intelligence, appropriate market research and consumer behaviour techniques.
  • Develop and implement product management and drive product and market leadership in collaboration with Sales Department.
Budgetary responsibility: Co-ordination of spend through operational marketing programs.
Procurement responsibility: Nil.

  • Minimum academic qualification: A Degree-level qualification.
  • Qualifications as an added advantage: Post Graduate qualification such as an MBA would be an advantage.
  • Professional registration: Relevant Marketing Association or equivalent.
Experience required:
  • General work experience (years): 15 – 20 years general working experience.
  • Specific to the position (level/discipline/years): At least 12 years marketing experience, of which at least 5 should be at a group marketing level.
  • Industry:
  1. Industrial
  2. Manufacturing
  3. Preferably, not from the steel industry.
Key competencies and skills:
  • Thorough knowledge of the Group's products.
  • Excellent leadership skills.
  • Excellent planning, co-ordination and organizational skills.
  • Excellent interpersonal and communication skills.
  • Good presentation skills.
  • Good business literacy and acumen.
  • Extensive management experience.
  • Established track record in field of marketing.
  • Proven ability to identify opportunities and deliver effective strategies to generate results
  • Experienced in strategic marketing planning, branding and product development.
Language requirements:
  • Good English.
  • Knowledge of Kiswahili an added advantage.
Computer literacy:
  • High – MS Office (Presentations, Publisher, Excel).
  • Skype.
Additional Information

Ability to travel domestically, regionally (within Africa), and internationally. 

Please use the following link to submit your application: Group Marketing Officer (PFA/03/2014)