MARKETING EXECUTIVE
Deacons Kenya Limited, the leading fashion retailer in East Africa over the last fifty years, is seeking to
recruit a focused, self-driven professional of high integrity in the position specified below.
Deacons operates nine exciting brands namely, Woolworths, Truworths, Identity, Mr. Price Home, Mr. Price
Clothing, 4u2, Angelo, Adidas and Lifefitness; through twenty seven retail outlets in Kenya, Uganda and
Tanzania.
The business has a central Head office and warehousing operation located in Kenya.
Deacons is continually sourcing brands to address lifestyle needs in the markets it operates in, and will soon
be launching the new Baby shop brand in Nairobi.
Plans to establish business presence in Kigali, Rwanda are at an advanced stage with operations expected
to commence in the fourth quarter of the year.
Reporting to the Marketing Manager, the Marketing Executive will be responsible for:
• Assisting in the Preparation and implementation of clear agency briefs;
• Monitoring and maintaining clear records on brand expenditure;
• Coordinating the design and procurement of above the line and below the line brand promotional
material;
• Follow up and assist in the planning and handover for store implementation of all in-store brand
activities;
• Coordinating customer focus groups and in-store customer surveys;
• Constantly scanning the competition and interpreting their plans for internal use;
• Carrying out regular store visits to assess marketing activities;
• Evaluating sales performance and providing analysis after every promotional campaign
undertaken;
• Coordinating with suppliers for provision of all above the line and below the line in-store
communication material;
• Assisting in briefing stores on up-coming activities;
• Coordinating and participating in agency meetings;
• Assist in developing the annual brand marketing calendar and activities;
• Assist in coordinating the implementation of corporate activities such as brand launches, CSR, off
site shows and exhibitions etc;
• Any other duties as delegated.
The person:
• Degree holder in Business Administration preferably with a major in Marketing;
•