Thursday, February 14, 2013

Ipsos Synnovate: Poll Survey not Nationally Representative

Ipsos Synnovate Managing Director Maggie Ireri has admitted that the sample used in the controversial  poll on presidential debate was skewed towards Central and Rift Valley provinces. The two provinces are are the bedrock of Mutahi Ngunyi’s tyranny of numbers. The damning revelation left many in shock.
Tom Wolf the firm’s lead research analyst confirmed that the findings of the survey were not nationally representative.
“This is not a national poll because it is limited to those who watched or listened to the debate and those whose phone contacts are in our data base,” said Wolf.
In the sample, Rift valley had 24 per cent of the respondents, Central 17 and Nairobi 13. Central is perceived as Uhuru’s strong hold while Rift Valley is perceived as under the grip of his running mate.

Raila’s Nyanza backyard had only 14 per cent of the sample being interviewed same as Eastern, which is perceived to be partially under the control of his running mate, Vice President Kalonzo Musyoka.

more at http://www.kenya-today.com/news/ipso-synnovate-kenya