A new and dynamic company based in Nairobi is looking for Head of Marketing to oversee day to day marketing activities
Duties and Responsibilities
Duties and Responsibilities
- To research, analyze and evaluate the competitive market environment
- Monitor threats and opportunities and amend action where necessary to ensure brand/sales developments
- To research i.e analyze all marketing activities of our business (sales and customer profile)
- Prepare complete presentation of any advertising/promotional campaign to CEO
- Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly
- Marketing plans i.e Advertising, Sales promotion, Public Relations, Product Development, Pricing and Distribution
- Keep effective control of budgets; to deliver all marketing activity within the agreed budget
- Responsible for marketing of company products and services to the right market
- To achieve frequent, timely and positive media coverage across all available media
- To develop and implement a company wide plan to push product, working with all departments for its execution
Role Summary
- To be responsible for developing and maintaining marketing strategies to meet agreed company objectives
- To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
- To oversee all marketing, advertising, promotional staff and activities
Job Specifications
- Minimum of 3-5 years experience in the marketing industry and working with media
- Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives
- A strong understanding of customer and market dynamics and requirements
- A proven ability to oversee all marketing, advertising and promotional staff and activities
- Excellent communication skills both verbal and written
- Experience with new media and internet advertising
- Excellent interpersonal skills to build strong rapport with others
Interested candidates In the above position should send their application letter, CV , soft copies of relevant academic and professional qualifications to hr@sportpesa.com before 6th June 2014