ASSISTANT BRAND MANAGER - MID-AFRICA
JOB ID: 21613
LOCATION(S): Kenya
CITY/CITIES: Nairobi
SPECIFIC LOCATION: KE-NB-NAIROBI-OFFICE
JOB TYPE: Full Time
TRAVEL REQUIRED: 25%
RELOCATION PROVIDED: No
SHIFT: N/A
DESCRIPTION & REQUIREMENTS:
Position Overview:
The closing date is November 8, 2011
Job Summary:
Support the Marketing Manager and Brand team in the delivery of long-term
volume & profit flow and increase the long-term value of the brand.
Key Duties/Responsibilities
Supporting the marketing and brand team (40%):
Applies & executes agreed marketing plans and procedures; ensures timely
implementation and tracking of key projects; implements & monitors required
tracking procedures to ensure proper execution of promotional activities;
adheres to quality standards across all brand initiatives; monitors plan execution
in consistency with TCCC standards; provides support to bottlers in
implementation; understands and applies KO Marketing process and
procedures; support development and implementation of communication
initiatives; Help protect integrity of brand/trademark.
Gathers and analyses brand performance data (20%):
Monthly analysis of market share figures; quarterly analysis of BHT figures; Media
schedule monitored and variances managed; Brand Health Monitor maintained
and distributed; Brand History record maintained; monitor brand health;
Conduct desk top research.
Supports the management of brand budgets (20%):
Monitor DME and brand KBIs on monthly bases; follow finance SAP guidelines on
DME tracking
Brand Management/administration (20%):
Manages Brand Office Administration
Financial/Job Scope:
• Role has no financial accountability
• Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross
Profit, DME, Brand Contribution
Organization Impact/ Influence:
• Medium to Low Level Strategic/Operational Interaction with: Senior Brand
Manager, Franchise Marketing Mgr Brand Mgr, Marketing/Opera
tions
Teams, supplier/agency account team
• Nature and Purpose of the Interaction: Manage brand office
administration and day-to-day issues; support the brand manager in the
development and implementation of brand marketing plans to deliver
sustainable system profit growth.
Related Job Requirements/ Qualifications:
Technical Skills:
• Control Brand Office Administration
• Develop Brand Plan Inputs
• Support Communication Activities (where relevant)
• Implement Brand Promotional Activities
• Advertising and research processes
• Budgeting
Competencies
• Drives Innovative Business Improvements
• Imports and Exports Good Ideas
• Develops and Inspires Others
• Lives the Values
Required Experience
• 2 years brand marketing experience preferably in a FMCG environment.
Educational Requirements:
• Bachelor’s Degree
Cultural Diversity:
• Has personal/professional skills suitable to work in a collaborative working
situation, in which different viewpoints from a range of stakeholders
needed to be taken into account to arrive at a productive solution.
• Fluent in English
Analysis:
• Business issues – Collation & analysis at brand level across markets in
geography; managing new processes and procedures
• People issues – collaboration & teamwork within a virtual team
Travel Requirements:
25% travel to key markets within the franchise
At The Coca-Cola Company you can cultivate your career in a challenging
and dynamic environment. We are the largest manufacturer and distributor of
nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock
your full potential with a future-focused company that is known and respected
throughout the world.
To apply, please click the link below:
coca cola careers
JOB ID: 21613
LOCATION(S): Kenya
CITY/CITIES: Nairobi
SPECIFIC LOCATION: KE-NB-NAIROBI-OFFICE
JOB TYPE: Full Time
TRAVEL REQUIRED: 25%
RELOCATION PROVIDED: No
SHIFT: N/A
DESCRIPTION & REQUIREMENTS:
Position Overview:
The closing date is November 8, 2011
Job Summary:
Support the Marketing Manager and Brand team in the delivery of long-term
volume & profit flow and increase the long-term value of the brand.
Key Duties/Responsibilities
Supporting the marketing and brand team (40%):
Applies & executes agreed marketing plans and procedures; ensures timely
implementation and tracking of key projects; implements & monitors required
tracking procedures to ensure proper execution of promotional activities;
adheres to quality standards across all brand initiatives; monitors plan execution
in consistency with TCCC standards; provides support to bottlers in
implementation; understands and applies KO Marketing process and
procedures; support development and implementation of communication
initiatives; Help protect integrity of brand/trademark.
Gathers and analyses brand performance data (20%):
Monthly analysis of market share figures; quarterly analysis of BHT figures; Media
schedule monitored and variances managed; Brand Health Monitor maintained
and distributed; Brand History record maintained; monitor brand health;
Conduct desk top research.
Supports the management of brand budgets (20%):
Monitor DME and brand KBIs on monthly bases; follow finance SAP guidelines on
DME tracking
Brand Management/administration (20%):
Manages Brand Office Administration
Financial/Job Scope:
• Role has no financial accountability
• Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross
Profit, DME, Brand Contribution
Organization Impact/ Influence:
• Medium to Low Level Strategic/Operational Interaction with: Senior Brand
Manager, Franchise Marketing Mgr Brand Mgr, Marketing/Opera
tions
Teams, supplier/agency account team
• Nature and Purpose of the Interaction: Manage brand office
administration and day-to-day issues; support the brand manager in the
development and implementation of brand marketing plans to deliver
sustainable system profit growth.
Related Job Requirements/ Qualifications:
Technical Skills:
• Control Brand Office Administration
• Develop Brand Plan Inputs
• Support Communication Activities (where relevant)
• Implement Brand Promotional Activities
• Advertising and research processes
• Budgeting
Competencies
• Drives Innovative Business Improvements
• Imports and Exports Good Ideas
• Develops and Inspires Others
• Lives the Values
Required Experience
• 2 years brand marketing experience preferably in a FMCG environment.
Educational Requirements:
• Bachelor’s Degree
Cultural Diversity:
• Has personal/professional skills suitable to work in a collaborative working
situation, in which different viewpoints from a range of stakeholders
needed to be taken into account to arrive at a productive solution.
• Fluent in English
Analysis:
• Business issues – Collation & analysis at brand level across markets in
geography; managing new processes and procedures
• People issues – collaboration & teamwork within a virtual team
Travel Requirements:
25% travel to key markets within the franchise
At The Coca-Cola Company you can cultivate your career in a challenging
and dynamic environment. We are the largest manufacturer and distributor of
nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock
your full potential with a future-focused company that is known and respected
throughout the world.
To apply, please click the link below:
coca cola careers