Key Job Tasks of Trade marketing Executive
- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team.
- Work closely with the Branch Manager to improve processes that link corporate brand building activities and Product Development activities with Sales activities.
- Participates (under strict supervision of Marketing Dept.) in the design of the promotional materials and maintains contacts with the branch, in order to supervise all promotional activities.
- Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories.
- Owning regional responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away.
- Responsible for management and monitoring of Trade Marketing Investments and initiatives execution.
- Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.
- Establishing channel strategies and implementing the associated plans.
- Development of a trade promotional plan with key customers and channels for the region
- For any form of communication directly or indirectly linked to Company/Brand equity works under strict supervision and responsibility of Marketing Dept.
- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with regional sales team and budget management.
- Working closely with key customers to provide category and shopper insights to drive performance.
- Development and delivery of new product development (NPD) plans for the region.
- Co-ordination and communication of product, and pack changes.
- Leading efforts to leverage the Corporate Brand Positioning and solidify the company’s superiority through our customers and our showrooms.
- Is actively participating to specific dedicated trainings to Sales Force, dealers, and painters.
- Manage and evaluate trade promotion levels to achieve maximum returns.
Job Specification
- Bachelor’s Degree in Marketing from a reputable university.
- 2 – 4 years stretching experience in similar position preferably in the FMCG sector.
- Perfect standard of written and spoken English, Kiswahili.
- Good knowledge of Region and market dynamics.
- Good project management skills.
- Excellent presentation skills.
- Strong interpersonal skills.
- Project management skills.
- Used to interpreting data and driving value adding insights.
- Good and effective communication and negotiation skills
- Proactive and Team player.
- Able to promote cross functional effectiveness.
- Decision making oriented & able to quickly react to changing environment.
- Training skills.
How to Apply:
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line.
Kindly also mention your current/ last salary and benefits.
Only shortlisted candidates will be contacted