Thursday, October 23, 2014

Brand Executive Job in Nairobi

We wish to recruit a Brand Executive, for our client, a major trader of soft beverages within East, West and South Africa for their office in Nairobi, Kenya.

Position Overview: The objective of the role is to deliver innovative campaigns within a dynamic and fast-paced environment with the objective of growing market share and brand reputation, improve customer experience and drive growth.

Responsibilities
  • Deliver on brand plans, brand positioning and go-to-market strategies
  • Develop and participate in market activities, campaigns and product promotions
  • Participate in establishment of performance specifications, cost and price parameters, market applications and sales estimates
  • Coordinate activities with product developers, researchers, creative agencies and in-house marketing staff to ensure consistency with product line plans
  • Research and report on brand positioning, product distribution in the market and consumer reactions
  • Report on market trends, consumer markets and competitors’ activities to identify opportunities and key issues
Requirements
  • Bachelors Degree in Marketing related fields
  • Product related experience spanning at least 3 yearsmana
  • Experience and enthusiasm in managing Branding & Events Scheduling
  • Ability for intuition on future product concepts
  • Good analytical skills
  • Good listener, able to respond to results and consumer research
  • Excellent communicator, both verbally and in writing
Remuneration: An attractive salary package, in addition to benefits is on offer dependent on skills, qualifications and experience.

Please send your CV in MS Word to jobs@instepbusinesssolutions.com and indicate the job title on the subject and current and expected salary.