Friday, January 11, 2013

British American Tobacco Group Brand Manager Value Seekers job in Kenya

British American Tobacco

Exciting Career Opportunity in Brand Marketing
 
Job Title: Group Brand Manager Value Seekers
 
Scope: East and Central Africa
 
Reporting to: Area Head of Brands
 
Location: Nairobi, Kenya

Job Purpose:
 
Manage the development and implementation of the Local Brands Strategy with end markets in order to maximise Local brands potential through developing, communicating, implementing and evaluating brand strategies, operational execution and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.
 
Key Deliverables:
  • Develop brand strategies for Local Brands and allocate resources in line with the portfolio strategy;
  • Initiate and manage portfolio management projects and programmes based on brand requirements and consumer research to optimise brand performance;
  • Manage the development and completion of plans (Strategic and Operational Brand Plan, Annual
  • Performance Review, Budget Plan, Research plans, Activity Cycle Plans, and Activity Plans) for the Local/Value for Money Brands;
  • Initiate brand innovations to improve brand image attributes amongst target consumers;
  • Ensure brand profit objectives are achieved through understanding and managing the impact of cost elements on brand profitability;
  • Effective Agency management to ensure delivery of brand initiatives and drive the creative process for local/Value For Money brands;
  • Develop effective cross-functional, external working relationships and internal relationships with the Regional & International Brand groups to facilitate the exchange of brand information and promote commitment to and implementation of the brand strategies;
  • Effective leadership and development of own team as well as Management Trainees to deliver results and maintain a healthy talent pipeline for the organisation;
  • Develop and manage initiatives to improve processes, practices and methods to reduce complexity and enhance speed to market as well as consumer benefits;
  • Provide relevant information in a timely manner to support effective and efficient decision making.
Essential requirements
  • Six to eight ( 6 - 8) years’ experience in tobacco or a similar FMCG category, including cross-functional experience in Trade and Brand Marketing;
  • Thorough knowledge of brand strategy development, brand planning, programme development, product development, consumer and customer engagement;
Working at BAT
 
British American Tobacco is a market leading, global organisation with a long, established history and a bright and dynamic future. 

Thanks to our people, we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
 
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
 
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
 
Please visit our site www.bat.com to read more on this position, apply or refer a candidate.
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