MARKETING SERVICES MANAGER
Reference Number: wo/ECA/MRKT/12-08-11/02Location: Kenya
Reporting to: Head of Trade Marketing & Distribution, Kenya
Requisition Number: 1
Response Deadline: 22/8/2011
Requirement Overview:
The jobholder is a member of the Trade Marketing & Distribution department, which is responsible
for the development and implementation of the Route to Market strategy. This includes the
management of product availability, visibility, volume, margin, quality and customer pricing.
Key Responsibilities:
• Lead the execution of trade programmes in line with Trade Marketing & Distribution
strategy
• Ensure that the distribution system is effective and efficient to meet business objectives
(Route to Market Optimisation).
• Oversee the management and coordination of marketing services processes and efficiency
improvement initiatives to support the delivery of key organisational objectives
• Propose goals and key performance indicators for direct reports and track ongoing results
• Ensure objectives are achieved for the trade channels as well as manage budget for trade
and brand programmes
• Support Area Managers in developing trade programmes to meet objectives set for the
trade channels.
• Gather/ generate innovative ideas related to distribution activities and the distribution
organisation
Skills & Experience:
• Ideally, not less than six years' experience in tobacco or a similar FMCG category
• Developing and maintaining relationships with clients, external suppliers and commercial
partners
• Well versed in Trade Marketing, Customer Engagement, Account Management, Trade
Programme Development,
• Effective Communication and Presentation, Selling, Negotiation and Influencing
• Willing to travel and be relocated anywhere in Kenya
• In possession of a valid and clean Driving License
Education:
Degree in any Business Related Field
Equity statement:
British American Tobacco is an equal opportunity employer
General:
The company reserves the right not to make any appointments as a result of the selection process.
An attractive remuneration package commensurate with the role will be offered to the successful
candidate.
To apply, please copy the link below as your web address:
http://www.bateqa.drm-za.com/scb/details_Page.asp?ProductID=1787
TRADE MARKETING REPRESENTATIVE
Reference Number: wo/ECA/MRKT/12-08-11/03Job Title: Trade Marketing Representative
Reporting to: Area Sales Manager
Requisition Number: 1
Response Deadline: 22/8/2011
Requirement Overview:
We are looking for dynamic, customer-focused and delivery-orientated individuals who will be
responsible for the implementation of brand and trade programmes in various outlets through the
effective and efficient execution of marketing activities within a specific area. The incumbent will
also be expected to execute sales and distribution activities where necessary.
Key Responsibilities:
• Ensure that the territory volume and distribution objectives of company brands are
achieved by trade channel and outlet type in order that availability is maximized in line
with brand strategies and the needs of the market.
• Achieve trade coverage, visit frequency and outlet visit plan in order to maximize route
effectiveness and efficiency.
• Manage the Distributor, Wholesales, and retailers through the implementation of account
strategies and plans in order to maximize volume, share and other distribution
management parameters performance.
• Achieve the territory distribution, volume, merchandising and communication targets by
brand in targeted outlets
• Implement successfully BAT best practices/ standards and policies
• Continually working with BAT's and third parties' Distribution representatives to deliver the
targets
• Effective and timely reporting of market information to Management team
• Manage an effective distribution team through formal and informal coaching, monitoring
and training
• Implement and establish close working relationships with partners (distributors, trade and
retailers) in order to gain high levels of trade support and loyalty whilst enhancing
understanding of the trading environment.
Skills & Experience:
• Working experience in Marketing will be an advantage, preferably in an FMCG industry
for at least 1 year
• Excellent communication and presentation skills.
• Excellent analytical skills.
• Good inter personal skills.
• Self motivated and able to work with minimal supervision
• Willing to travel and be relocated anywhere in Kenya
• In possession of a valid and clean Driving License
Education:
Degree in any Business Related Field
Equity statement:
British American Tobacco is an equal opportunity employer
General:
The company reserves the right not to make any appointments as a result of the selection process.
An attractive remuneration package commensurate with the role will be offered to the successful
candidate.
To apply, please copy the link below as your web address:
http://www.bateqa.drm-za.com/scb/details_Page.asp?ProductID=1788