Job Title: Trade Marketing Representative
Location: Flexible Location
Job Purpose: To achieve volume and distribution targets in order to maximise brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price strategies and the required customer service levels.
Key Responsibilities
Job Purpose: To achieve volume and distribution targets in order to maximise brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price strategies and the required customer service levels.
Key Responsibilities
- Implement a Trade Marketing and Distribution plan which meets the objectives of trade marketing & distribution and is in line with brand / price strategy and the needs of the trade in order to achieve the Company objectives : volume and value share, Numeric and Weighted Distribution for our Drive Brands and out of stocks.
- Achieve trade coverage, visit frequency and outlet visit plan in order to maximise route effectiveness and efficiency.
- Manage the Distributor, Wholesales, and retailers through the implementation of account strategies and plans in order to maximize volume, share and other distribution management parameters performance vs. the competition’s.
- Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market.
- Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.
- Ensure that price is in line with the company strategy.