Reports to: Director Fundraising and Communication
Supervises: Communication Officer
Grade: B1
Location: Nairobi, Kenya
Mission of the Department: To ensure strategic promotion of WWF Kenya Brand among different audiences in the country and within the Network in support of the WWF Strategic Plan and Communication Strategy.
- Ensure that the WWF- Kenya produces and promotes strategic communication on its conservation programmes that are of the very highest quality and relevance to Kenya and to implementation of its Strategic Plan, in line with that of WWF - Regional Office for Africa Communication & Branding Strategy and WWF International overall Communications Strategy.
- Ensure that effective and strategic communication strongly supports resource mobilization from diverse partners.
Major duties and Responsibilities
Effective Communication for Conservation Impact
- Works in close partnership with WWF Kenya SMT and programme teams to develop and implement effective internal and external public relations & communications strategies for communicating WWF Kenya conservation initiatives and enhancing corporate image, visibility and brand;
- Participates in developing, orchestrating and implementing strategic outreach programmes and campaigns to positively shape the thinking and public policy outcomes on conservation issues;
- Prepares talking points and speeches for top management including Board of Directors;
- Develops and disseminates IEC materials including print and electronic materials such as, logos, letterheads, newsletters, e-newsletters, banners, brochures; and annual reports to communicate WWF Kenya’s brand and conservation initiatives.
- Ensures effective management of WWF Kenya’s website and ensures relevant and up to date content;
Strategic Partnerships & Media Relations
- Plays a leading role in building and strengthening the strategic partnerships and relationship with strategic partners, government ministries and departments, public and private sector coalitions, CSOs and other key stakeholders to shape and advance the WWF Kenya position on conservation and related important policy issues;
- Designs and implements crises and media handling strategies and builds strong media relations with the organization;
- Takes a lead role in planning and organizing corporate events such as media briefs, seminars and conferences among others;
- Represents the organization in various platforms to promote WWF Kenya’s and the sector’s position on important conservation and relevant public policy issues;
- Participates in developing and implementing Corporate Citizenship Programs and activities including an effective measurement and analysis approach for campaigns that will support prioritization of corporate citizenship activities and investments.
Management of Resources and Budgets
- Provides support to fundraising team in designing fundraising information as part ofthe wider resource mobilization strategy;
- Works with finance team to develop a cost-effective budget, schedule and tracking system for all communication programmes;
- Ensures prudent management and safety of communication assets and resources;
Leadership and People Management
- Provides leadership and supervises the communication team.
- Coordinates setting of both departmental work plans and staff performance targets and undertakes periodic performance appraisal for communication staff;
- Liaises with Human Resource function in carrying out staff training needs assessments and recommends training programs to address performance gaps;
- Perform any other duties as may be assigned.
Profile
Required Qualifications
- Holder of an advanced university degree in Communications, Public Relations, Media Relations, or other related fields;
- Proven track record, and at least 7 years experience (Preferably in Kenya) in communications or PR;
- Member of Public Relations Society of Kenya;
- Understanding of institutional and legal framework in Kenya as it relates to PR, media and communications issues;
- A good understanding of the realities of PR and communications for promoting conservation issues;
- Excellent desktop publishing and multi-media skills;
- Excellent Customer focus and communication skills;
- Strategy formulation and deployment skills;
- An understanding of, and vocational interest in environmental conservation, international development, NGO sector and other related fields would be preferred;
- Excellent proficiency in English and Kiswahili.
Required Skills and Competencies
- Excellent communication, interpersonal, organizational, analytical and research skills;
- Innovative, creative and willing to learn;
- Passionate about natural resource conservation;
- Great team player and demonstrated ability to work and deliver by working across different teams and programmes;
- Visionary leadership in corporate branding;
- Adherence to WWF’s values, which are: Optimistic, Engaging, Determined and knowledgeable.
Supervisory Responsibilities
The Communications Manager is responsible for the day-to-day supervision and management of all WWF Kenya staff in the Communications Department.
He/she will involve himself/herself as appropriate in the hiring, development, and evaluation of all WWF Kenya staff in the Communications Department and ensure strategic growth and development of the Department.
Working Relationships
- Internal: interacts with the WWF Kenya Executive Director, Director Fundraising and Communication, Director Conservation, other Heads of Departments and WWF staff on a daily basis, and as required coordinates and interacts with the Coastal East Africa (CEA) Nl team, and WWF-ROA, WWF International, and other WWF Network staff.
- External: Interacts with national governmental institutions, non - governmental organizations, academic institutions, the media, donors, specialists/consultants, and other stakeholders, in collaboration with Director Fundraising and Communication.
Interested candidates who wish to apply for the above position and who meet the above requirements should submit a cover letter and CV to: HResource@wwfkenya.org not later than 17th October 2014.
Kindly note that only shortlisted persons will be contacted.
WWF is an equal opportunity employer and committed to having a diverse workforce.