Pharmaceutical Brand Managers
To manage the development and implementation of pharmacy and consumer over the counter brands through developing communication and promotion strategies through effective operational execution of these strategies
Deliverables:
To manage the development and implementation of pharmacy and consumer over the counter brands through developing communication and promotion strategies through effective operational execution of these strategies
Deliverables:
- To develop brand strategies and allocate resources in line with the portfolio strategy
- Initiate and manage portfolio management project and programmes bases on brand requirements.
- Manage the development and completion of plans - strategic and operational plans , annual performance review, budget plan, research plans, activity cycle plans and activity plans.
- Initiate brand innovations to improve brand image attributes amongst customers.
- Effective management of wholesalers and direct customers to ensure delivery on brand initiatives and drive the creative processes for our brands
- Effective leadership and development of own team as well as management trainees to deliver results and maintain a healthy talent pipeline for the organization.
- Develop and manage initiative to improve processes, practices and methods to reduce complexity and enhance speed to market as well as consumer benefits.
- Provide relevant information in a timely manner to support effective and efficient decision making.
Requirements:
- 6-8 experience in pharma brand management or FMCG category including experience in x-functional experience in trade and brand marketing.
- THOROUGH KNOWLEDGE AND APPLICATION EXPERIENCE in brand strategy development, brand planning, programme development, product development and customer engagement.
Education:
- Any undergraduate degree, preferably marketing and economics or Dip Pharm KIM.
- Member of the Kenya Institute of Marketing or CIM will add value.
Send CV to monicah.kimani@hallmarkrecruitment.com