Consumer insight Manager Job in Kenya

PZ Cussons East Africa is a leading Global Manufacturer and Marketer of leading Personal Care and Household quality brands that include, Imperial Leather, Flamingo, Carex, Venus, Cussons Baby, Ushindi, Morning Fresh and Robb
 

In line with our ambitious growth agenda, we seek to fill the following positions:
 

Consumer Insights Manager
 

The position which reports to the Head of Marketing is responsible for embedding consumer insight to be at the heart of brand decision - making.
 

Key Accountabilities:

• Gather and maintain all Market Research and Intelligence relevant to driving consumer insight
• Create and implement leading edge consumer insight processes that influence market/customer strategies.
• Manage all ad hoc Quantitative and Qualitative research (product tests, concept tests, and simulated market tests) and monitors analysis and synthesis of data.
• Feed local consumer and shopper insights into regional/global brand innovation and communication projects.
• Ensure optimum use of resources to achieve objectives through efficient budget planning and management
• Lead and champion the insight generation culture within the team.

Experience and qualifications:

• Undergraduate degree (preferably Marketing/Business Related Discipline)
• Experience in market research with key achievements
• Experience of a wide range of consumer market research techniques,
• FMCG experience
• The ability to use and interpret consumer research to anticipate factors that drive consumer’s choice of brand and usage behavior.

Key Accounts Manager
 

Reporting to the Head of Sales, the Key Accounts Manager will be responsible for formulating, proposing and making a significant contribution in delivering a stretching sales budget in the supermarkets channel.

Key Accountabilities:

• Formulating, proposing and gaining agreement to, a sales strategy in the supermarkets channel that ensures the profitable growth of the business in accordance with group expectations.
• Leading the development of the future sales strategy for the company in supermarkets by implementing, and identifying further, improvement programmes to raise performance standards within sales.
• Facilitating the development and implementation of the sales plan to enable the business to achieve annual output volumes and meet its gross margin targets.
• Putting in place Joint Business Plans to ensure profitable growth
• Ensuring that any new projects are implemented on time
• Implementing custom-made business plans for the different Key Accounts and channels.
• Establishing, agreeing and controlling the sales budget for the supermarkets activities, ensuring, where possible, a value-for-money approach to expenditure.
• Managing and deploying Key Accounts budgets to optimize and leverage local market opportunities.
• Communicating strategy and targets to the sales & merchandising team to establish clarity of purpose and objectives.
• Planning for succession within the Sales and Distribution functions in line with systems used in the business, actively identifying and encouraging stretching new appointments for high performers

Experience and qualifications

• A Bachelor Degree in a relevant field from a recognized university.
• Minimum of 6 years practical sales experience in Modern Trade within East Africa, 4 years+ of which have been gained in an FMCG environment in Kenya.
• Experience in Key Account Management.
• Commercially astute and with sound business acumen.
• Good planning and organizing skills
• Excellent written, oral, interpersonal and presentation skills

How To Apply
 

If you meet the requirements for this position, please send your application and CV to
Jobs.Kenya@pzcussons.com citing your current and expected remuneration package by the 15th
August 2013.
 

Only Short-listed Candidates will be contacted.

PZ Cussons is an Equal Opportunity Employer