Brand executive job description
I/ Job information of brand executive
1. Job title: Brand Executive
2. Department: Marketing Communications
3. Report to: Marketing Manager
II/ Key job tasks of brand executive
1. Responsible for brand building, liaising with agencies, production of in – house promotional materials and publications, organizing promotional activities.
2. Understanding market and customer.
3. Preparation of brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan.
4. Brand sales analysis and follow up for strategy implementation.
5. Ensuring brand profitability.
6. Piloting the innovations and creating new indications and expanding markets.
7. Keep up to date with market trends and new developments utilizing information for business improvement
8. Accountability for Brand’s performance & working closely with branches
9. Formulating and implementing trade/marketing strategies
10. Execution of trade and promotional activities
11. Managing advertising and promotion materials
12. Providing market analysis information pertaining to competitors, trends and activities
13. Product Development- product launches & research
III / Job specification of brand executive
University degree in related field
2. Min 2 years of relevant working experience in the industry
3. Creative and able to work independently
4. Good communication skills
5. Self-motivated
6. Able to Start work within short notice (2 weeks)
7. Ability to discuss strategic and sensitive issues
8. Understand and develop long term business vision
9. Coordination and planning of budgets, and time management
10. Recognize problems reacting quickly and effectively to resolve them
11. Analytical expertise in understanding complex issues and their consequences
12. Ability to think “outside the box
Send CV to mark.macharia@equitybank.co.ke
Daily Kenyan Jobs :: For Jobs in Kenya
I/ Job information of brand executive
1. Job title: Brand Executive
2. Department: Marketing Communications
3. Report to: Marketing Manager
II/ Key job tasks of brand executive
1. Responsible for brand building, liaising with agencies, production of in – house promotional materials and publications, organizing promotional activities.
2. Understanding market and customer.
3. Preparation of brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan.
4. Brand sales analysis and follow up for strategy implementation.
5. Ensuring brand profitability.
6. Piloting the innovations and creating new indications and expanding markets.
7. Keep up to date with market trends and new developments utilizing information for business improvement
8. Accountability for Brand’s performance & working closely with branches
9. Formulating and implementing trade/marketing strategies
10. Execution of trade and promotional activities
11. Managing advertising and promotion materials
12. Providing market analysis information pertaining to competitors, trends and activities
13. Product Development- product launches & research
III / Job specification of brand executive
University degree in related field
2. Min 2 years of relevant working experience in the industry
3. Creative and able to work independently
4. Good communication skills
5. Self-motivated
6. Able to Start work within short notice (2 weeks)
7. Ability to discuss strategic and sensitive issues
8. Understand and develop long term business vision
9. Coordination and planning of budgets, and time management
10. Recognize problems reacting quickly and effectively to resolve them
11. Analytical expertise in understanding complex issues and their consequences
12. Ability to think “outside the box
Send CV to mark.macharia@equitybank.co.ke
Daily Kenyan Jobs :: For Jobs in Kenya