MARKETING SERVICES MANAGER
Reference Number wo/ECA/MRKT/12-08-11/02
Job Title: Marketing Services Manager
Location: Kenya
Reporting to: Head of Trade Marketing & Distribution, Kenya
Requisition Number: 1
Response Deadline: 30/9/2011
Requirement Overview:
The jobholder is a member of the Trade Marketing & Distribution department, which is responsible for
the development and implementation of the Route to Market strategy. This includes the management of
product availability, visibility, volume, margin, quality and customer pricing.
Key Responsibilities:
• Lead the execution of trade programmes in line with Trade Marketing & Distribution strategy
• Ensure that the distribution system is effective and efficient to meet business objectives (Route to
Market Optimization).
• Oversee the management and coordination of marketing services processes and efficiency
improvement initiatives to support the delivery of key organizational objectives
• Propose goals and key performance indicators for direct reports and track ongoing results
• Ensure objectives are achieved for the trade channels as well as manage budget for trade and
brand programmes
• Support Area Managers in developing trade programmes to meet objectives set for the trade
channels.
• Gather/ generate innovative ideas related to distribution activities and the distribution
organization